Nest Navigate
Building confidence in the homebuying process with gamified lessons
It is no secret that buying a new home is a long, arduous process of paperwork and jargon. To make this process easier for the new homebuyer, I helped build Nest Navigate, a home buyer’s education platform that makes learning complex terminology and concepts into a fun gamified experience (the first of its kind!).
I owned both research and design aspects, collaborating with the development team to determine what was feasible to complete in the 4 month timeline we had to go from 0 to 1. I was able to apply AI prototyping skills and integrate better efficiency into my workflow and develop clean but fun product layouts.
Role:
Research Lead
UX Designer
Duration:
4 months (and current)
Tools:
Figma & Plugins (Design)
v0 (AI prototyping/ideation)
Slack (Communication)
Notion (Project Management)
Style Guide
We designed the product around a style guide that integrated a blue theme color in a friendly, rounded overall style that would be inviting for users.
Research
6 30-minute moderated user interviews
Users want to purchase a home for building family, but have the most questions and uncertainties in regards to financial security
Users prefer bite size, easy to consume lessons to learn, with the flexibility to learn more as desired
Incentives would be useful to encourage users to learn and earn discounts on home related items
Features for the product were determined based on these interviews.
Results
Early interest in the product was reflected through 6800 waitlist sign ups, and the product is now launched with gamified quizzes, rewards, and video lessons.
Next Steps
Next steps will include early user feedback to learn how to improve Nest Navigate.
Additionally, other gamified features such as a visual roadmap and stronger integration of the platform mascot can be implemented for stronger gamification feel.
Design
The design process was driven by interview data to create a fun, colorful platform that is intended to make learning gamified, much like Duolingo makes learning a new language engaging and interesting. I applied AI prototyping to assist in the generation of ideas for the product and be able to get feedback faster on what worked and what wasn’t working.